The Lung Letterpress Print

There are a few moments in the function of our bodies that are totally unbelievably magical. In the lungs, it's the Alveoli. These little sacs are how oxygen gets attached to the blood. It's remarkably important and the entire reason our lungs have this shape. It's all about getting the air down through the bronchioles and straight to the alveoli. This letterpress print explains the most important story of the organ.

A collaboration with David Hennessy.

ABOUT THE IDEA

Information is more fun to read when it's beautiful. Archie designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.

ABOUT LETTERPRESS PRINTING

Letterpress is a very complicated and expensive printing method. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.