The Heart Letterpress Print

What's the correlation between the graphic heart shape and the blood-pumping organ in our chests? Actually, not much. It's been used since about the 1400s, but nobody really knows why. This print explains the most important muscle in your body with modern simplicity, using the shape we all associate with love and happiness.

ABOUT THE IDEA

Information is more fun to read when it's beautiful. Archie designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.

ABOUT LETTERPRESS PRINTING

Letterpress is a very complicated and expensive printing method. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.