San Francisco Map Letterpress Print

Despite the horrifying rental prices, San Francisco is still one of the best cities to explore. It's exactly the right size to bike, walk, bus or drive. It's safe and cohesive enough to meander without feeling stranded or alienated.

This map is based on Archie’s explorations, along with help from people who have lived in the city for years. It's meant to offer a "mental picture" of the city, creating an immediate nostalgic understanding for old timers and a helpful navigation tool for newcomers.

ABOUT THE IDEA

Information is more fun to read when it's beautiful. Archie designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.

ABOUT LETTERPRESS PRINTING

Letterpress is a very complicated and expensive printing method. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.