The Brain Letterpress Print

The Brain is one of the most elusive parts of the human body. How is someone supposed to think about it? Neurologically? Psychologically? Biologically? This chart explains the most agreed-upon parts of the brain in a way that will make anyone a little dizzy. Did you know that the eyes are directly wired into the brain like this? Whatever you see gets projected onto the optic chiasm and boom, you're seeing something.

ABOUT THE IDEA

Information is more fun to read when it's beautiful. Archie designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. The information is edited significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.

ABOUT LETTERPRESS PRINTING

Letterpress is a very complicated and expensive printing method. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime.